One the auction block at a recent auction conducted by SnapNames.com was the Slots.com domain name. BodogBrand.com bought it for approximately $5.85 million. The auction was carried out online. Slots.com is considered to be the best gaming domain in the world. It was thought before that Poker.com was the gaming giant but it turns out that slots are more popular than poker.
By owning Slots.com and making it work for Bodog-branded properties, their hopes are to create niches in other areas such as attracting more female gamblers.