During October of 2012 the company Shuffle Master changed their name to SHFL Entertainment, this was to reflect the diversity of products they offer. The company
Located in Paradise, Nevada, has publically traded on NASDAQ exchange.
Recently the company made a deal with Unity Technologies who are providers of the Unity development tools and multi-platform engine.
This strategic partnership is to extend for a number of years, and the uinity engine, SHFL Entertainment will be able to expand their gaming entertainment context through products that are value added.
Unity is well known for the popular interactive gambling suites, and they are being used by many slots manufacturers, as well as gambling companies worldwide, as they create very popular interactive gambling games.
Unity Technologies was founded by Nicholas Francis, Joachim Ante and David Halgason in Copenhagen, Denmark in 2004. They are headquartered in San Francisco, in the USA and are considered to be a world leader in the game engine industry.
A SHFL representative says that technology is the heart of what they do, and that they were very excited to be collaborating with Unity Technologies. The representative stated that the company believes in product innovation, very high quality and good service, which makes the gaming more fun for the players and therefore more profitable for the operators. They believe that this partnershop with Unity will help towards delivering this sort of value for gamer and operators.
Unity Technologies a has highly flexible, very high performance development platform, that is used to create popular intelligent experience in the 3D and 2D market, and the developers have the capability to be able to publish on the most polular platforms that are available.
Unity Technologies said that they have a thriving community of 1.5 million developers, an independent studio, large publishers, students and hobbyists.
The partnership will be of benefit to both parties in moving interactive gaming forward, and the unique situation is a consolidating move by the American based gambling companies, who can see the potential, with the liberalization of the online gambling market in the USA.